In response to the decision, YouTuber Jawed, who uploaded the first video in YouTube's history "me at the zoo," changed the video's description to an essay against the decision to remove dislikes. Redditors also began to post memes about the infamous dislike ratio of the YouTube Rewind 2018 video, jokingly guessing that that might be a reason for YouTube's dismissal of the dislike feature. More Redditors uploaded memes about the removal of the dislike button, harking on the same criticisms and jokes that were prevalent in March 2021, like the idea of liking a comment as a dislike button substitute and the future of not being able to know which videos are unreliable. The meme used a Batman template where he loses his parents in a flashback, object-labeling them with text reading "YouTube dislike button" and "YouTube comments." The meme (shown below) received roughly 21,200 upvotes in less than 24 hours. The first meme posted to /r/memes about YouTube's removal of the dislike button was posted on November 11th, 2021, by Redditor IHateDeepStuff. Image macro memes about the removal began to appear on Reddit en masse shortly after.
Instead, they argued that the removal protected big corporations from criticism. Others questioned YouTube's statement of "protecting small creators" with this move.
Twitter users who voiced criticism of the removal focused on the dislike ratio being vital in identifying "fishy" content. Tweets like DeFranco's spread awareness of the news further. Notable YouTuber Philip DeFranco shared the news via his own tweet that received more likes than YouTube's announcement tweet: roughly 17,400 likes in less than 24 hours. Her tweet (shown below, right) received roughly 41,200 likes over the course of eight months. Other Twitter users, like referenced the TikTok trend of, "Use me as a dislike button," which someone can comment under a TikTok video to have people like as a form of a dislike button. For instance, Twitter user replied to the tweet, arguing that, "Likes/Dislikes are an important method to judge if a video is trustworthy." Their tweet (shown below, left) received roughly 1,700 likes over the course of eight months. Initial reactions to the March 2021 announcement were mostly skeptical of the effectiveness of such an update. This initial tweet sent from YouTube (shown below) received roughly 29,400 likes over the course of eight months, but also over 16,500 quote tweets compared to just 2,700 retweets (known as being ratioed).
Instead, it was experimenting with hiding the dislike count so that only the creator would be able to see how many users disliked their video. The company emphasized, however, that it wouldn't remove the dislike button entirely. The reasoning they gave for wanting to remove the feature had to do with the feedback they received from creators in regards to targeted dislike campaigns. YouTube first announced its intention to remove or alter the dislike button on March 30th, 2021, via a Twitter announcement.
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